America can still rock out!
So...who would even know what's going on in the world, the economy, the job market...just to name a few? The Boss took the stage and rocked out to the heavens! Today, I was on my treadmill listening to a few of his tunes, and a few other assorted tunes as well, and I started to listen just a little more carefully to the lyrics. What a storyteller he is! That led my right-brained mind to think a bit about the conversation I had with my sixth graders today too as they recalled with exact detail all of the commercials they saw last night. We discovered one pattern in all of them...the one great ingredient: story! Maybe it's because we're studying African stories, naming the structures and likening them to anything that we know in our story world. I don't know. But one thing's for sure, marketers are much keener on story, than ever before. They have to hook us, hook us quickly and keep us from hitting the remote to change the channel. That was the message from all the editors at the conference...hook 'em quick, and keep those pages turning! Pages turning equate to dollars and cents, that's for sure. As for the Boss...I've been hooked for years. He makes me proud to be a Jersey Girl, that's for sure!